Acquarello
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CORE / MONTHLY PRODUCTION

Eight videos built
around one offer.

A focused monthly plan for one product, service or recurring series. We develop the ideas and produce eight finished cuts within one visual direction.

Discuss Core See the scope ↓

ONE POSSIBLE MONTH

Make the volume useful.

  1. 4cuts

    Original videos

    Four ideas around your offer: a use case, a detail, a buying question and an introduction.

  2. 4cuts

    Alternate openings

    A second opening for each original, delivered as four additional finished cuts.

Finished cuts in this example8

Illustrative mix, not a promise of unlimited original concepts. One finished exported cut counts as one deliverable. The proposal fixes the number of original concepts and variants, runtimes, complexity and export formats before production.

INCLUDED IN THE SCOPE

From the first concept
to the final export.

  • 1 core series
  • 1 visual direction
  • Concepts, scripts and production
  • Voice, editing and captions
  • 1 consolidated feedback round
  • Agreed final exports

You approve the concepts, scripts and visual direction before production. One consolidated feedback round is included on the produced batch.

AN APPROVED DIRECTION, IN MOTION

See the idea
before production.

The source image establishes the palette, composition and illustration style. The animated shot carries that same direction into movement.

Original Acquarello illustration and animation. A production example from September 2026.

The original illustrated mountain scene with a flock and a figure on a path
01 / SOURCE IMAGE
02 / ANIMATED SCENE

IS THIS YOUR SCOPE?

Choose Core when the brief has one clear focus.

  • One product or service needs a regular set of videos.
  • You want several ways to introduce the same offer.
  • You have one recurring editorial or educational series.

Need different series or visual directions? Scale makes room for up to three.

Compare Scale ↗

BEFORE YOU START

Can Core include ads and organic videos?

The format follows the brief. We agree a focused mix within one series, one visual direction and the eight-video total.

Do alternate hooks count as additional videos?

Yes. Each alternate hook delivered as a finished cut is another deliverable. Four original cuts and four hook variants use all eight videos.

Your proposal confirms the schedule, usage and commercial terms. These plans cover creative production; publishing and media buying are scoped separately.

AGREE THE PRODUCTION MIX

Original Creative
A new concept, script, visual direction and production.
Creative Variant
An agreed alternative hook, CTA, edit, language or other adaptation of an existing creative.

One consolidated feedback round is included on the produced batch. Extra revisions, a new direction or additional deliverables are quoted before work continues. We agree delivery dates, usage rights, billing, renewal and cancellation in the proposal.

START WITH YOUR OFFER

Let’s put your offer in the brief.

Share the offer, audience and channels. We’ll come back with a proposed direction and scope.

Discuss Core