THE VIEWER’S MOMENT
Someone is choosing a service
WHAT WE MAKE
Service introduction
WHAT SHAPES THE BRIEF
Your real offer, location, audience and the reasons people choose it.
SERVICES / LOCAL REACH / ENQUIRIES
Show what the service
actually involves.
Show the work, the experience and who it is for. Video ads and social stories that help potential customers understand your service before they enquire.
CHOOSE THE JOB, THEN THE FORMAT
What does the viewer
need to understand?
The same offer can need different videos at different moments. Start with the audience and the next step.
THE VIEWER’S MOMENT
A customer wants to know what happens
WHAT WE MAKE
Process or preparation video
WHAT SHAPES THE BRIEF
Accurate steps, what to bring and what the service includes.
THE VIEWER’S MOMENT
An interested viewer is ready to ask
WHAT WE MAKE
Enquiry-focused creative
WHAT SHAPES THE BRIEF
The relevant service, information you need and a clear contact route.
A USEFUL CREATIVE STARTING POINT
Answer the question before the booking.
- 01
Name the service
Make it clear what is being offered and who it is for.
- 02
Show what to expect
Use the business’s own footage, assets and confirmed information.
- 03
Ask for a useful enquiry
Tell people what to share when they contact you.
BRING TO THE BRIEF
Your service page, area served, actual assets and common customer questions.
We develop the concepts, scripts and visual direction around these materials. You review the direction before production.
This is a suggested brief structure, not a past client campaign or a performance claim.
CHOOSE THE PRODUCTION SCOPE
Fit the plan
to the work.
Core fits one service or a recurring local series. Scale fits a wider range of services and audiences.
Every plan includes concepts, scripts, production, voice, editing and captions. One consolidated feedback round is included after production.
START WITH YOUR OFFER
Tell us what the video needs to do.
Share the offer, audience and where the creative will run. We’ll propose an approach and a production scope.