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SCALE / MONTHLY PRODUCTION

More creative angles
for your campaigns.

Sixteen finished videos per month, with up to three series and three visual directions. Build out more concepts and turn the approved ideas into useful variants.

Discuss Scale See the scope ↓

ONE POSSIBLE MONTH

Make the volume useful.

  1. 4cuts

    Offer explainers

    Four original videos about a feature, use case or part of the offer.

  2. 4cuts

    Audience questions

    Four original videos addressing the questions that matter to your audience.

  3. 8cuts

    Alternate openings

    One additional opening for each original: eight separate final cuts.

Finished cuts in this example16

Illustrative mix, not a promise of unlimited original concepts. One finished exported cut counts as one deliverable. The proposal fixes the number of original concepts and variants, runtimes, complexity and export formats before production.

INCLUDED IN THE SCOPE

From the first concept
to the final export.

  • Up to 3 series
  • 3 visual directions
  • Agreed hook and CTA variants
  • Concepts, scripts and production
  • Voice, editing and captions
  • 1 consolidated feedback round

You approve the concepts, scripts and visual direction before production. One consolidated feedback round is included on the produced batch.

WHAT A VISUAL DIRECTION MEANS

A distinct look for each series.

Product detail, an illustrated story or a cinematic setting: agree the treatment each series follows before production.

PRODUCT DETAIL / ORIGINAL TREATMENT
ILLUSTRATION / ORIGINAL TREATMENT
CINEMATIC WORLD / ORIGINAL TREATMENT

IS THIS YOUR SCOPE?

Choose Scale when one series no longer covers the brief.

  • You need several creative angles around the same offer.
  • Your brief includes more than one recurring series.
  • You want original concepts and a defined set of hook or CTA variants.

One offer and one visual direction may fit Core. Several markets or a larger video mix may fit Markets.

Compare Markets ↗

BEFORE YOU START

What does a visual direction mean?

The agreed look and treatment for a set of videos: for example, product-focused visuals, a graphic explainer treatment or an editorial narrative style. We define the directions before production.

Must the sixteen cuts be split evenly between series?

No. We agree the allocation around the work you need. Original videos and variants all count toward the sixteen finished cuts.

Your proposal confirms the schedule, usage and commercial terms. These plans cover creative production; publishing and media buying are scoped separately.

AGREE THE PRODUCTION MIX

Original Creative
A new concept, script, visual direction and production.
Creative Variant
An agreed alternative hook, CTA, edit, language or other adaptation of an existing creative.

One consolidated feedback round is included on the produced batch. Extra revisions, a new direction or additional deliverables are quoted before work continues. We agree delivery dates, usage rights, billing, renewal and cancellation in the proposal.

START WITH YOUR OFFER

Let’s put your offer in the brief.

Share the offer, audience and channels. We’ll come back with a proposed direction and scope.

Discuss Scale